Strategic Websites Designed & Built to Be Found
Your website should do more than just look good.
It should clearly communicate what you do, position your business well, guide the right people toward taking action, and give search engines and AI tools the information they need to understand your business.
I build strategic Squarespace websites that bring together clear messaging, thoughtful design, strong branding, SEO best practices, and AIO considerations from the beginning.
My background is in marketing across both B2B and B2C organizations, with experience supporting and overseeing multiple brands within the staffing industry. That work gave me a unique perspective on how different organizations need to position themselves, from corporate businesses serving other companies to small businesses speaking directly to consumers and nonprofits working to build trust, communicate impact, and grow support.
Whether your current website needs a refresh or you’re building your brand and website from the ground up, we’ll create something that feels like your business and helps people find it.
Website Refresh
Your business has evolved. Your website should too.
Sometimes you don’t need to start over. You just need a strategic refresh. A Website Refresh is designed for businesses that already have a solid brand and website foundation but know their current site isn’t working as well as it could.
Maybe the design feels dated. The messaging is unclear. Your pages have become cluttered. Or your website simply doesn’t reflect the level of your business anymore. I’ll take a strategic look at what’s already there, identify what needs improvement, and update your site so it feels clearer, more cohesive, and easier to use.
The goal isn’t to change everything.
It’s to make what you already have work harder.
A Website Refresh May Include:
Website strategy and recommendations
Page layout and design updates
Messaging and content refinement
Navigation and user-experience improvements
Mobile optimization
Calls-to-action and conversion improvements
SEO and AIO audit
Page titles and meta descriptions
Heading structure and keyword optimization
Image alt text and on-page SEO
Internal linking recommendations
Search visibility and indexing review
Brand + Website Update
When your website and your brand both need a little more clarity.
If your business has grown but your branding hasn’t quite caught up, this option brings the two together.
We’ll refine the visual direction of your brand and carry that updated look and strategy throughout your website.
This is a good fit if your business is established but your colors, fonts, website styling, or overall presentation no longer feel cohesive.
Your project may include:
Brand strategy session
Brand positioning & messaging direction
Refined color palette
Typography system
Brand styling and visual direction
Website strategy
Website redesign or rebuild
Content and messaging refinement
SEO and AIO audit
Keyword and search-intent review
On-page SEO optimization
Metadata, headings, image alt text, and internal links
Search-friendly website structure
Full Brand + Website Design
Build your Website & Marketing Foundation First.
For a business or nonprofit starting fresh, rebranding, or making a significant shift, I offer a complete brand and website experience. The process is designed to start with strategy before we ever touch the website.
Together, we clarify the ideal client who you are trying to reach, what you want your brand to be known for, how you (and others) should talk about your work, and how your brand should feel.
From there, I create the visual brand and build a strategic Squarespace website around it. You walk away with a fully updated brand, marketing strategy, and website all ready to market your business for you.
Your project includes:
Brand Strategy
Ideal audience
Positioning
Core messaging
Brand voice
Business and website goals
Customer journey
Brand Identity
Brand color palette
Font system
Logo and supporting brand assets as scoped
Visual direction
Brand guidelines
Website Strategy + Design
Website architecture and page strategy
Strategic page flow
Website copy and messaging development
Custom Squarespace design
Mobile optimization
Calls-to-action and lead-generation opportunities
Contact forms and integrations
Domain migration or connection as needed
SEO + AIO Foundation
Every full website is built with organic discoverability in mind.
That includes:
Keyword and search-intent research
SEO-friendly page structure
Strategic H1, H2, and H3 hierarchy
Page titles and meta descriptions
Image alt text
Internal linking
Clear service and location signals where relevant
Google Search Console setup or review
Search-engine indexing considerations
Content structured so both traditional search engines and AI-powered search tools can better understand your business
You Don’t Just Need a Prettier Website
You need a website that makes your business easier to understand.